The idiom "my way or the highway" originated in the USA during the 20th century. Its exact origin is unclear, but it's assumed to have been coined around the 1970s or 1980s. The phrase uses the imagery of a highway to denote the alternative to not following the speaker's way, suggesting departure or withdrawal.Remind your customers of shipping deadlines. Create a holiday-themed quiz. Run a holiday contest or giveaway. Promote gift cards. Run a “12 Days of Christmas” promo. Create festive packaging. Update your website design. Run a Christmas-themed ad campaign. Partner with a charity foundation.
Here. - "way" is essentially a reference to a physical route, although most would not intuitively see it as meaning this. - "on" means "in immediate proximity to", besides. "in it's way" refers to items BLOCKING it's path or lying ON (rather than next to) the path it took so that the fire passed across or through them.
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